Harrods kicks off Boxing Day sale 10 days early featuring a pen for £3,000

The sale at the luxury seven-storey department store started today and includes a £6,148 dinner tray, reduced from £7,689.99, and a figurine priced at £4,752 down from £5,280

Harrods has kicked off its Boxing Day sale almost ten days early as the spread of Omicron continues to keep shoppers away from high streets.

The sale at the luxury seven-storey department store started today and includes a £6,148 dinner tray, reduced from £7,689.99, and a figurine priced at £4,752 down from £5,280.

Other reductions listed on the Harrods website include a Backgammon set for £5,559.20 instead of £8,000, and a fountain pen reduced to £3,774 from £4,680.

Harrods says more sales items will be introduced on Boxing Day itself, with the reductions set to last into the New Year.

Shoppers have been choosing to stay home or buy online instead to avoid self-isolating over Christmas.

Harrods, which was founded in 1849 by Charles Henry Harrod, remains open for in-store shoppers.

Face masks are mandatory in line with government guidance, and Harrods said the store is frequently cleaned throughout the day by a dedicated team.

In a statement released to fashion title Drapers, the store said changing the date of its sale “would allow customers to experience the magic of Christmas at Harrods throughout December and beyond”.

The store added: “The well-being of customers and colleagues remains Harrods’ top priority, and the highest standards of safety measures will be in place around the store.”

Harrods managing director Michael Ward said: “As we enter this important moment in the trading calendar, we are delighted to give our customers the festive treat of the Harrods winter sale to enjoy wherever they are, be that at our iconic Knightsbridge store, online or through our remote shopping services.”

He added: “Harrods has never been afraid of adapting to suit the changing needs of our customers.”

The Boxing Day announcement comes after Harrods confirmed it plunged to a pre-tax loss of £68million last year after lockdown restrictions hammered its sales.

According to its latest accounts, published on the Companies House website, Harrods more than halved spending to just under £45million.

It also cut the number of staff by 145 to just under 4,000 in the 52-weeks ending January 30, 2021.

The company, whose owners collected £125million in the year to January 2020, said it was now unlikely to pay another dividend for two more years.

Harrods was bought by Qatar Holding in 2010 for an estimated £1.5billion.

Meanwhile, the owners of rival Selfridges were last month reported to be in discussions with Qatar about a potential £4billion sale.